i think a great untapped resource in writing about sensory details lies in the perfume industry’s ability to describe fragrances.
like this fragrance, Secretions Magnifiques, is supposed to smell like…. well. bodily secretions. specifically blood, semen, and sweat. how does one make that sound in any way appealing to an audience that would drop $105 on 50 ml? with copy like THIS:
I am taking notes. I am looking and listening. Thank you for the sensory feast. I will not be purchasing your product but I will be admiring your ability to make the smell of semen sound like some sort of Marie Antoinette As Directed By Sofia Coppola daydream. Consider me if not charmed than at least impressed by the decadence.
(via cheeseanonioncrisps)





















